Billboard-Free City

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In 2006, Gilberto Kassab, mayor of São Paulo, Brazil, passed the “Clean City Law.” Citing growing concerns about rampant pollution in his city, Kassab decided enough was enough. But this was no ordinary piece of pollution legislation. Rather than going after car emissions or litterbugs, Kassab went after the billboards. Yes, you read that right: Kassab wanted to crack down on “visual pollution.”

Saying that visual pollution was as burdensome as air and noise pollution, Kassab banned every billboard, poster, and bus ad in São Paulo with the Clean City Law.

Continue reading “A Happy Flourishing City With No Advertising” by Cord Jefferson at GOOD.

[Top Image: Flickr user JACK TWO]


January 4, 2012 | No Comments (yet!)

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