Boosting Literacy Awareness

Kafka in Transit

Can Franz Kafka’s short story “The Bridge” turn subway riders in Mexico City into avid readers? That’s the hope of a new literacy awareness campaign from Librerías Gandhi, one of Mexico’s largest book retailers. The bookstore has teamed up with the city’s transportation authority to place billboards, each featuring an excerpt from the story, in 13 stations along the subway’s yellow line.

Find out more at GOOD.

[Top Image: Franz Kafka by Andy Warhol]

[Video: Librerías Gandhi]


September 8, 2011 | No Comments (yet!)

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