Will You “Turn Off to Turn On” for Earth Hour?

Earth Hour is approaching, with millions of participants preparing to power down in support of a more sustainable future. Since the 2007 inaugural Earth Hour in Sydney Australia, the annual event has grown to attract a global following including the participation of iconic landmarks such as the Empire State Building and the Eiffel Tower.

This year, a provocative advertising campaign from a condom manufacturer, has taken Earth Hour to a very personal level, encouraging people to turn off their devices and pointing out that our love of all things tech may be causing us to miss out on the real deal.

According to a recent study, switching off may also have positive mental benefits. The study concluded that participants who observed pieces of art in a museum remembered more details about them when seen with their eyes only, relative to objects they’d photographed – suggesting that Instagram and other forms of digital documentation could actually be altering our memory.

Technology has had countless positive benefits and can sometimes even help us to stop and smell the roses, but there is something to be said for going analog once in a while. Earth Hour is the perfect opportunity, falling this year on March 29th (8:30 – 9:30pm, Pacific Standard Time).

Without your digital devices, what’s going to turn you on this Saturday night?

[Top Image: Durex Earth Hour]


March 28, 2014 | 29 Comments

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