Obakki Stitches Together Fashion With Philanthropy in South Sudan
Treana Peake is driven by the conviction that creativity can change the world.
Through her Vancouver-based fashion label, Obakki, the colours, textures, and lines of luxury garments become a canvas for subtly telling stories about Africa, where Peake has been doing aid work for many years. The newly released Spring/Summer 2013 collection, Dissolving Culture, uses nuanced patterns and shapes to artfully invoke the land and the people of South Sudan, a country that gained independence in 2011 after decades of civil war.
In addition to being a successful fashion brand that has graced the pages of Vogue, InStyle, Flare, and WWD, Obakki is the main fundraising arm of the Obakki Foundation. All net profits from clothing sales are funneled into the philanthropic organization, which plans projects for clean water and education initiatives in Africa. Since Peake started it in 2009, the Obakki Foundation has seen 12 schools built in Cameroon and 300 wells built in South Sudan.
Click Play Video for more on how Obakki merges fashion and philanthropy.