66% More People Chose to Use These Stairs

Visitors to the Berjaya Times Square mall in Kuala Lumpur now have another choice to add to the stairs, escalator, or elevator question—the Grand Musical Staircase. Wired to produce piano, harp, and percussion sounds when walked on, it’s an attempt by management to encourage people to make healthy choices by introducing an element of play into mall infrastructure.

Perhaps the best-known instance of “piano stairs” is the set that popped up a couple of years ago at the Odenplan Station in Stockholm, Sweden. They were installed to test Fun Theory, an initiative by Volkswagen that’s based on the idea that fun is “the easiest way to change people’s behaviour for the better.” The notion seems to have merit, 66% more people than usual chose to take the stairs over the escalator. Other Fun Theory projects include a recycling depot designed like an arcade and a garbage can wired to sound like the deepest bin in the world.

How can we incorporate elements of play into the infrastructure of our cities and inspire positive behaviour?

Click Play Video to see the piano stairs in Stockholm.

(via GOOD)

[Video: YouTube]

February 7, 2013 | No Comments (yet!)

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