GoldieBlox: An Engineering Role Model for Girls

If you’re a young boy interested in science and engineering, there are plenty of role models for the picking–the real life ones, of course, but also characters like Bob the Builder and Jimmy Neutron. But what about young girls? They can look towards the male characters, sure, but there isn’t much out there that’s geared directly to them. Debbie Sterling, a Stanford-educated engineer, aims to change that with a series of books and construction toys for girls, all centered around a character named Goldie.

Sterling studied product design in Stanford’s mechanical engineering department, where she found herself the odd woman out. “l’ve always been obsessed with entering into male dominated fields, and I’d always find myself working on projects in engineering with all guys,” she says.

Continue reading “GoldieBlox: A Toy and Book Series Designed to Get Girls Interested in Engineering” by Ariel Schwartz at Co.Exist.


September 21, 2012 | No Comments (yet!)

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