Filter Bubbles

Is the Internet Narrowing Our Worldview?

“It will be very hard for people to watch or consume something that has not in some sense been tailored for them.” —Eric Schmidt, Executive Chairman, Google

The dawn of the internet brought with it a kind of information free-for-all. It was no longer up to news editors to mete out information according to their standards, but up to us to seek out different ideas and perspectives. Now there is another shift in the way information is flowing: invisible algorithmic editing. Web companies are adapting their services—including news and search results—to our personal tastes and search histories, making it less and less likely that we’ll come across information that challenges our ideals. Algorithmic gatekeepers are regulating our access to information through “filter bubbles,” and ultimately deciding what is relevant to our lives. Is the future of the internet going to narrow our worldview?

Watch Eli Paliser’s TED talk: Beware Online Filter Bubbles.


September 12, 2011 | 2 Comments

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