In her role at Henriquez Partners, Kaya is responsible for a range of new business and marketing activities that support the studio’s continued success in existing markets and growth into new markets. Responsibilities include strategic planning, relationship building, staff development with a new business lens, and the pursuit of new project opportunities. It also includes furthering the profile of the studio’s brand through a variety of means including public relations, publications, award submissions, and the thoughtful use of social media.
With over 18 years of creative, strategic marketing communications experience in multiple industry verticals and channels, Kaya’s career prior to joining HPA includes almost 9 years working with one of Canada’s leading creative marketing and communications agencies – Cossette – where she led multi-million dollar campaigns for clients like Destination BC and MTS (Manitoba Telecom). Kaya holds a Bachelor of Arts in Political Science from the University of British Columbia, receiving a UBC academic achievement scholarship and participating in an AESEC international internship during her time there.